Interra Systems Announces Baton-ConnectTM Industry Partnership Program

NAB 2009
CUPERTINO, Calif. - (BUSINESS WIRE), April 07, 2009
Interra Systems Inc., the leading provider of Digital media solutions to enable delivery of high quality media products and content, today announced their industry partnership program for Baton, Interra's industry leading software solution for automated content verification for file-based media content.

The partnership program called Baton-ConnectTM will enable solution vendors across media content lifecycle to readily integrate Baton into their solutions. Baton is an industry leading software only solution to ensure content readiness and is widely used by global media companies from content creation to production to delivery. With the Baton-Connect program, Interra's industry partners can integrate Baton and ensure seamless availability of Baton within their respective solutions. Customers benefit from a single content verification solution as part of their internal solutions as well as part of their external vendor solutions throughout their content lifecycle. Partners benefit from ensuring content readiness using the same software solution as the customers and achieving fast-track integration using Baton-Connect integration support.

"Interra's Baton product started with the vision of enabling supply-chain of file-based media content across the content lifecycle. The content lifecycle includes production houses to broadcasters involved in acquisition, transcoding, Ingest, editing, playout and distribution. We are happy to have turned our vision into a reality with Baton ensuring content readiness from creation to production to delivery," said Sunil Jain, President & CEO of Interra Systems, Inc. "This required a close collaboration with our global media customers. With our Baton-Connect partnership program we are extending our collaboration to other solution vendors across content lifecycle. Baton-Connect extends our synergies with industry partners and accelerates time to benefits for our mutual customers."

Baton-Connect partner eco-system includes the following types of solution vendors across the media content lifecycle:

  • Technology vendors (Workflows, Transcoding, Digital Assets Management)
  • Infrastructure vendors (Video servers, Storage, Distribution automation systems)
  • System integrators

As part of its Baton-Connect program, Interra offers ready to use kits for Baton integration into work flows (task sequencing), content flows (data integrity) and infrastructure flows (new formats & storage systems).

"Signiant's content distribution management solution seamlessly works with Interra's Baton for automated content verification. The integration of Baton into Signiant workflow modeling framework provides our customers a readily automated method of ensuring content readiness before distribution," said Tom Ohanian, Chief Strategy Officer of Signiant.

"Interra's Baton content verification software is popular among top-tier media organizations, and we're pleased to offer integrated support for it in our Digital Rapids Transcode Manager automated, enterprise-class transcoding software," said Brian Stevenson, Director of Product Management at Digital Rapids. "Automating the quality control process further strengthens Transcode Manager's industry-leading workflow efficiency and streamlines our customers' operations."

"As media production organizations embrace file-based workflows, content verification becomes a necessity," says David Frederick, senior director, solutions marketing for Omneon. "We are proud of our Baton integration and our relationship with Interra Systems as it allows our customers to streamline their operations and get more out of their Omneon media storage and processing platform. With the additional focus on our partnership that the Baton Connect program offers, we look forward to enhanced integration and continued successful joint customer deployments."

About Interra Systems
Interra Systems Digital Media offerings empower media enablers, media product developers, media producers and distributors to deliver high quality media products and content. Interra's Baton ensures content readiness across the content lifecycle stages. With over 30 customers, Interra's Baton is an industry leader in content verification with most comprehensive content readiness and quality checks. For more information, visit

Interra Contact:
Anne Hohenberger
Tel: + 1 408 579 2005

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