SGT and Interra Systems Sign Industry and Technology Partnership

The two partners will work together to provide joint customers with powerful, seamlessly integrated, and customizable solutions to enhance systems quality and reliability.

Champs sur Marne, France (PRWEB) June 26, 2009
SGT, a leading global software vendor in the broadcast and media industry, and Interra Systems, the leading provider of Digital media solutions to enable delivery of high quality media products and content, today announced that they signed an industry and technology partnership agreement to provide their joint customers with seamlessly integrated, customizable and flexible product solutions to enhance the systems quality and reliability of their broadcast installations. VEDA™ is SGT's flagship product and integrates the company´s unique know-how and expertise in workflow automation and video content management for traditional broadcasters with the need for multi-delivery models. Baton® is Interra´s industry leading software solution for automated content verification for file-based media throughout the content lifecycle. Both companies have already collaborated on several customer successes in Northern Europe.

The objective of the partnership is to provide joint customers with powerful, flexible and integrated product solutions that help them to increase the reliability and quality of their systems throughout the content lifecycle. With the VEDA™ Quality Check module, operators can visualize high-resolution material to check the technical information and to generate quality reports. Thanks to the integration of Baton® with VEDAT, they now also have access to error reports. Hence, in just one click, the operator can see the list of content anomalies generated by Interra and check their relevance. This facilitates their tasks, increases their efficiency, and accelerates the validation process.

François Chiche, Vice President Sales and Marketing at SGT, says: "The partnership with Interra Systems is strategic as our products are highly complementary and provide significant economical advantages to our joint customers, especially for TV channels with a strong need for quality check and systems integrity."

Part of Interra's Baton-Connect™ Partner Program
The partnership is part of Interra´s partnership program called Baton-Connect™ that enables solution vendors across media content lifecycle to integrate Baton into their solutions. Baton is an industry leading software solution to ensure content readiness and is widely used by global media companies engaged in content creation, production and delivery. With the Baton-Connect™ program, Interra's industry partners can integrate Baton and ensure seamless availability of Baton within their respective solutions.

Krishna Uppuluri, Vice-President of Marketing at Interra Systems, says: "We are pleased to welcome SGT to our Baton-Connect™ partnership program. As the media industry transitions to file-based content, there is a requirement for streamlining content readiness using workflow automation and content verification systems. Our partnership with SGT enables this industry requirement with the integration of Interra's Baton® and SGT's VEDA™ solutions."

About SGT
With almost 20 years of experience in broadcasting, SGT is a leading global software vendor providing innovative solutions for the broadcast and media industries. More than 300 TV channels worldwide use SGT's award-winning software suite, VEDA™, such as, Arte, BeTV (Belgium), Canal +, EPTV (Algeria), Eurosport, France Télévisions, M6, ProfMedia (Russia), RTK (Russia), RTL, SBS (Netherlands), SWR (Germany), TF1, TQS (Canada), TV5 Monde. The solution based on a service-oriented architecture (SOA) features high flexibility and modularity offering seamless integration into each client's environment.
The company was founded in 1990 in France. Today, more than 60% of its business is generated outside of France. For more information visit SGT´s website at

About Interra Systems
Interra Systems Digital Media offerings empower media enablers, media product developers, media producers and distributors to deliver high quality media products and content. Interra's Baton® ensures content readiness across the content lifecycle stages. Interra's Baton® is an industry leader in content verification with most comprehensive content readiness and quality checks. For more information, visit

Interra Contact:
Anne Hohenberger
Tel: + 1 408 579 2005

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