With the drastic growth in consumer demand, OTT service providers and broadcasters are looking for a profitable business model to generate revenue from OTT streaming services. Subscription-based, pay-per-view, and ad-based models are common revenue models for OTT. Dynamic Ad Insertion enables broadcasters to insert ads, specifically targeted to end users, into the content on the fly. This paper talks about the challenges of DAI in an already complex OTT workflow.
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