Interra Systems Newsletter September 2025

Ashish Basu in Conversation with decodeTV

Ashish Basu, EVP Global Sales & Business Development, Interra Systems, Talks to decodeTV

IBC 2025 | September 25, 2025

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Security Insight

Protecting the Content Pipeline: Ensuring Robust Cyber Security in Today’s Media World

The threat of cyber-attacks is escalating, driven by AI and ML-powered algorithms used by criminals to launch sophisticated, targeted schemes. The media industry is especially vulnerable due to its high-value intellectual property and complex, interconnected digital supply chain that relies on multiple vendors for critical functions. This dependency makes the entire content pipeline a large target, where a security failure in one area can cripple operations across the board.

As a leader in media quality assurance, Interra Systems takes its security role seriously. We recently completed a comprehensive security initiative, including an external network audit and an internal product review, to harden our tools against emerging vulnerabilities. Interra Systems is committed to being a secure partner, ensuring our technologies are proactively geared up to handle today's advanced cyber threats and safeguard our customers' content and business continuity. In future newsletters, we will continue this discussion by providing practical articles focused on maximizing the security features within Interra Systems products and optimizing your secure workflow.

Interra Systems News and Articles

IBC 2025: Some More of the Things We Saw and Heard
CSI Magazine | September 24, 2025

Interra used IBC 2025 not just to highlight the latest upgrades across its product suite, but also to underline its philosophy of responsible innovation AI-cautious advances as it celebrates 25 years in the media technology business. Ashish Basu attributes the longevity to accountability.

IBC 2025: AI – Hype and Reality
Decode TV | September 18, 2025

The AI gold rush spawned by LLMs and the vaunted potential of agentic artificial intelligence has yet to make its presence fully felt in the world of media, but AI is nevertheless, inevitably, the magical flavouring that is liberally sprinkled over demos and new product outings at trade shows such as IBC.

How Loud Can You Stream? Why Sound Levels are Back on the Agenda
IBC 365 | September 17, 2025

The annoyance of fluctuating sound levels on TV was part of the viewing experience for decades, but a concerted effort by standards bodies had made those difficulties a thing of the past. Now, old problems have begun to resurface in the new OTT landscape.

Monitoring the Key to Streaming Success - page 54
TVB Europe | September 2025

By Anupama Anantharaman, VP, Product Management, Interra Systems

The explosion of on-demand content and the proliferation of streaming platforms have fundamentally reshaped consumer behavior. Viewers are no longer passive recipients — they’re active participants with high standards and countless alternatives. In this environment, even minor disruptions can lead to churn. Monitoring the preparation and delivery of audio-visual content has emerged as a strategic imperative — one that supports monetization, compliance, and long-term viewer loyalty.

Redefining Broadcast Accessibility with AI-Powered Quality Control
SCTE Broadcast | August 2025

By Sana Afsar, Senior Engineering Manager, Interra Systems

As broadcasters and streaming platforms scale their content output, traditional methods of caption quality control (QC) — largely reliant on manual review — are proving increasingly inadequate. These approaches are resource-intensive and prone to error, especially when applied to large volumes of multilingual and visually complex content. By automating intricate QC tasks and enhancing the precision of captioning workflows, AI enables media organizations to meet regulatory standards more efficiently while improving the overall viewer experience.

Spafax | The Hub Selects Interra Systems' BATON File-Based QC Solution
August 27, 2025

Spafax | The Hub, one of the world’s foremost providers of post-production, media transformation, and secure global file delivery for airline entertainment, has selected Interra Systems’s BATON solution for file-based quality control (QC).

Quality Over Quantity: Why Mastering QoE Matters In Today’s Competitive OTT Market
The Broadcast Bridge | August 25, 2025

Why the continued rapid expansion of the OTT video delivery industry demands a renewed focus on QoE and meticulous continuous monitoring across the delivery chain.

The decodeTV: Q&A with Anupama
Decode TV | August 15, 2025

The convergence of streaming, IP-based workflows, and the growing need for automation and accessibility are all fueling major transformations in the media industry. We are addressing these shifts with a suite of solutions that help media companies stay agile, efficient, and competitive.

Test & Measurement’s Evolution in a Software-Based World
TV Tech | August 4, 2025

In today’s data-based, IP broadcast world, the days of technicians in white coats bench-testing cameras and microphones using specialized test and measurement (T&M) devices such as oscilloscopes, signal generators and spectrum analyzers would appear to be very much in the past.

Awards

BATON Captions Wins the TVBEurope Best of Show Award at IBC 2025
IBC 2025 | September 2025

White Paper

Mastering QoE Key to Sustainable OTT Monetization

The rapid growth of OTT video unlocks tremendous monetization potential, but capitalizing on it requires consistently superior QoE. Achieving flawless video demands modern, adaptable monitoring solutions that integrate active and passive techniques within a centralized, AI-powered platform. OTT providers that adopt such tools can ensure optimal QoS/QoE, positioning themselves for long-term success in a hypercompetitive industry.