Interra Systems Announces First-to-Market Support for Sony 360 Reality Audio

Interra Systems’ Content-Aware Media QC Ensures a Flawless and Immersive Audio Experience

CUPERTINO, Calif.April 12, 2024 — Interra Systems, a leading provider of end-to-end quality assurance solutions to the digital media industry, today announced it will be the first company to integrate 360 Reality Audio, an immersive music experience utilizing Sony's object-based 360 spatial sound technology, into a file-based quality control (QC) solution. 360 Reality Audio will be added into Interra Systems’ BATON enterprise-class solution in Q3 2024.

“360 Reality Audio is a cutting-edge experience that has the potential to open up exciting new business opportunities for Interra Systems and its customers,” said Ashish Basu, executive vice president at Interra Systems. “This integration not only prioritizes the end-user but signals a new era of high-quality audio delivery.”

Placing listeners at the center of the sound, 360 Reality Audio creates a truly enveloping music-listening experience. Offering support for this, Interra Systems' BATON solution empowers media companies to deliver flawless, immersive audio experiences to their audiences every time.

“We are pleased to have Interra Systems’ support for the quality control of our 360 Reality Audio,” said Yoshiyasu Ikezawa, general manager of professional solution business office at Sony. “Sony will continue to support creators and further expand the ecosystem to deliver the most immersive audio experience in the world with cutting-edge technologies.”

See Interra Systems at the 2024 NAB Show
Interra Systems will showcase its full suite of powerful, content-aware Media QC and monitoring and analysis solutions at the 2024 NAB Show in Las Vegas, April 14-17, in booth W2720.

About Interra Systems:
Interra Systems stands at the forefront of ensuring end-to-end quality assurance for the ever-evolving media landscape. Meeting the needs of media professionals, for every stage of the content life cycle — including in-depth video analysis, media QC and monitoring, and captioning — the company’s extensive one-stop-shop of advanced tools is engineered to streamline content preparation and delivery across all stages of both IP and OTT workflows.

Widely adopted globally, Interra Systems’ solutions power mission-critical operations for leading broadcasters and streaming service providers across the world. The company’s suite of award-winning products includes the enterprise-class BATON automated QC system; BATON Captions solution with live captioning and machine learning (ML) scoring capabilities; ORION content monitoring platforms for 24/7 quality assurance; and VEGA media analyzers for in-depth video inspection, debugging, and standards compliance.

As the dynamics of the media industry continue to shift, Interra Systems remains a pioneer in quality assurance – staying one step ahead of the evolving media landscape with solutions designed to meet the industry’s critical media QC and monitoring, captioning, and video analysis needs.

About 360 Reality Audio
360 Reality Audio is a new immersive music experience that uses Sony's object-based 360 Spatial Sound technology. Individual sounds such as vocals, chorus, piano, guitar, bass and even sounds of the live audience can be placed in a 360 spherical sound field, giving artists and creators a new way to express their creativity. Listeners can be immersed in a field of sound exactly as intended by artists and creators. Music content created in this new format for 360 Reality Audio can be enjoyed through compatible music streaming services' smartphone apps.

About Sony
Sony Corporation is a wholly owned subsidiary of Sony Group Corporation and is responsible for the Entertainment, Technology & Services (ET&S) business. With the vision to "continue to deliver Kando and Anshin(*) to people and society across the world through the pursuit of technology and new challenges," Sony Corporation supports the Sony Group with technology to create the entertainment of the future together with creators. * Both Japanese words, Kando means emotion and Anshin has various meanings such as peace of mind, reassurance, reliability and trust.

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