22 Aug, 2023

Manik Gupta, Abhinav Lokhande, Ashish Basu

Efficient QC For IMF Workflows

In a short span of 10 years, the Interoperable Master Format (IMF) has established itself as the industry's de facto standard for content creation and distribution workflows. It provides numerous advantages in terms of interoperability, versioning, storage, distribution, and workflow automation. These advantages also make IMF the most suitable contender to be used in cloud-based workflows.

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06 Jun, 2023

Interra Systems

Understanding QC Checks on 4K and HDR Content

In today's digital landscape, the demand for high-quality video content continues to rise. With advancements in technology, media professionals are increasingly working with Ultra High Definition (UHD), Wide Color Gamut (WCG) and High Dynamic Range (HDR) files to deliver an immersive viewing experience. However, incorporating UHD and HDR into media workflows presents various challenges that need to be addressed.

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09 May, 2023

Interra Systems

The Best Way to Monitor Ad Insertion for FAST Channels and Streaming Workflows

Consumers’ unwavering appetite for content anytime, anywhere and on any screen represents a significant opportunity for service providers. The Business Research Company’s research on the OTT streaming market forecasts, the global OTT streaming market size will grow from $149.34 billion in 2022 to $171.99 billion in 2023 at a compound annual growth rate (CAGR) of 15.2%. The global OTT streaming market size is expected to grow to $302.67 billion in 2027 at a CAGR of 15.2%.

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22 Sep, 2022

Sanjay Rao

Senior Manager, Interra Systems

Media QC in the Clouds

With the dramatic rise in VOD services, distribution channels are asking content publishers to provide their video in globally accepted delivery formats. Publishers must ensure their content meets the requirements of each specific distribution channel, as any type of defect can cause a delay or cancellation of its release.

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20 Sep, 2022

Sanjay Rao

Senior Manager, Interra Systems

Closed Captions and Subtitles

Closed captions in video are text descriptions of important audio for people who are hard of hearing or watching the program in another language.

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19 May, 2022

Anupama Anantharaman

Vice President of Product Management, Interra Systems

Intelligent Media Quality Assurance Strategies for Modern Streaming Workflows

According to a recent survey, visibility into quality of experience (QoE) issues is a top concern for companies engaging in video streaming.

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29 April, 2022

Anupama Anantharaman

Vice President, Product Management

Dan Rayburn

Streaming Media Expert

Video QC and Monitoring for Better Streaming Quality and Efficiency

In March 2022, Anupama Anantharaman, VP of product management at Interra Systems, in collaboration with leading streaming media industry expert Dan Rayburn, conducted a webinar titled “Video QC and Monitoring for Better Streaming Quality and Efficiency.”

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15 April, 2022

Saurabh Jain

Director, Strategic Partnerships at Interra Systems

Moving Content Monitoring to Cloud

In the last two years, the pandemic has pushed media businesses to accelerate their move to the cloud and remote production, leading to a decent investment in IP and cloud-native media technology. With sports events and studio productions in full steam, there has been an upsurge in investment in original content and remote production as well.

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27 July, 2021

Ketan Chaudhary

Senior Application Engineer

The Best Way to Monitor Ad Insertion in an End-to-End Media Streaming Workflow

We live in a technology-centric world where each day an innovation attempts to make our lives easier, more comfortable, and enjoyable. OTT is an example of a technology that has brought conventional television to the palm of our hands. Today, with HTTP adaptive streaming, anyone can watch the content of their choice anytime and anywhere using smartphones, tablets, and PCs.

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11 June, 2021

Muneesh Verma

Senior Sales Engineer, APAC , Australia and New Zealand

Monitoring Broadcast Over IP (SDIoIP): The Challenges of SDI and Strategies for Ensuring High-Quality IP Broadcasts

The next in our series of blogs "Cool Things Interra Solutions Do", Muneesh Verma of Interra Systems writes about monitoring broadcast over IP (SDIoIP): The Challenges of SDI and Strategies for Ensuring High-Quality IP Broadcasts.

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09 June, 2021

Praney Mahajan

Customer-Focussed, Forward-Thinking, Goal-Oriented Technical Sales Professional | Digital Media Products

The Benefits of Cloud QC and Monitoring for Streaming Media Workflows

In our series of blogs "Cool Things Interra Solutions Do", Praney Mahajan shares his insights on cloud QC and monitoring benefits for streaming media workflows and why Interra Systems’ solutions are a must-have for media streaming.

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25 Feb, 2021

Anupama Anantharaman

Vice President of Product Management

Recommendations for Optimizing OTT Video in 2021 and Beyond

Over the last five years we’ve seen OTT video consumption rising steadily. It is now close to becoming the dominant video delivery platform. The surge was particularly strong last year as the world saw most of the workforce spending more time at home, consuming more content than ever before, due to the COVID pandemic.

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07 Feb, 2021

Muneesh Verma

Senior Sales Engineer, APAC , Australia and New Zealand

How to Perfect Ad Insertion in the OTT Media Streaming Environment

Streaming media over OTT platforms has given users the ability to access any content, at any time on a device. With this flexibility the era of conventional cable and DTH television is threatened. These service providers are slowly losing their market share to OTT platforms. According to industry research, video views on OTT platforms have grown by more than 50 percent in the last year, and the number is still growing. It’s safe to say that streaming media is the next generation of watching TV.

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19 November, 2020

Bert Offers

Senior Sales Director at Interra Systems

Large increase in Ad spending for TV/OTT Providers

Recently I read a report issued by Pixalate on the " STATE OF CONNECTED TV/OTT: AD SUPPLY TRENDS REPORT, Q3 2020". Pixalate's data science and analyst team analyzed programmatic advertising activity across over 300 million connected TV/OTT devices to compile this research. The results are from October 1 2019 through September 30, 2020...

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12 November, 2020

Charu Puri

Global Marketing Communications Professional

Why Media Quality Assurance Matters Now, More Than Ever

Consumer Expectations for Exceptional Quality on Every Screen is Driving the Need for Intelligent Video Insights

Consumers today are watching more video than they ever have before. Research shows that more than 310 million connected households will have at least one OTT service by 2024, according to Parks Associates, validating that today’s consumers enjoy watching content anytime, anywhere and on any screen...

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08 October, 2020

Bert Offers

Senior Sales Director at Interra Systems

Streaming Media Event Take Aways

During these COVID times, there are a lot of online events and webinars to participate in. I find a person can learn alot about their industry, viewpoints and perspectives of experts and peers...

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05 August, 2020

Praney Mahajan

Customer-Focussed, Forward-Thinking, Goal-Oriented Technical Sales Professional | Digital Media Products

How We Kept Video Services Running Flawlessly During COVID-19

When the COVID-19 global health pandemic hit, many operators in the broadcast, cable, telco, satellite, IPTV, OTT, and post-production markets were not prepared. They didn’t have remote operations and workflow strategy set up in advance. Once lockdown and work from home scenarios became the new norm, establishing, managing, and working with such remote scenarios was a major challenge...

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