Interra's Baton® QC Solution Delivers Efficient Content Verification for THE PLAYROOM

Cupertino, CA - Aug 16, 2011

Interra Systems is pleased to announce that THE PLAYROOM, Australia, has adopted Baton™, industry leader in QC or Automated Content Verification, as their content verification solution.

THE PLAYROOM is Omnilab Media's broadcast and digital media services division. THE PLAYROOM enables the commercialisation of video IP across multiple broadcast and IPTV platforms.

Baton is a quality control (QC) or Automated Content Verification system for file-based SD, HD, and mixed workflows. Baton is used in production by leading broadcasters, post-production houses, IPTV, satellite and archiving companies. Baton Content Readiness solution is the industry leader for file-based QC with superior formats support, most comprehensive quality checks, and verification efficiency to handle large, high-volume content across all stages of content lifecycle.

"Content QC is a critical part of our production operations. We verify both internal and external content across various stages of our content lifecycle. The volume of content that we receive and the diversity of its sources make it important for us to have a comprehensive QC solution in place," stated Craig Armsworth, Technology Director at THE PLAYROOM. "Interra's Baton software supports all our QC requirements across various formats, quality checks, workflow stages, and infrastructure integrations. Baton enables us to increase our operational efficiency through its consistent, automated content verification."

"THE PLAYROOM represents a growing, heterogeneous-content customer base that continues to rely on Baton to ensure content readiness and to enhance their operational efficiencies," said Krishna Uppuluri, VP Marketing at Interra Systems. "We are pleased that THE PLAYROOM trusts Baton as a comprehensive and efficient QC solution to verify their growing content from various sources, in diverse formats, and for wide-variety of content quality problems."

About THE PLAYROOM:
THE PLAYROOM is Omnilab Media's broadcast and digital media services division. We enable the commercialisation of video IP across multiple broadcast and IPTV platforms.

THE PLAYROOM is the only independent facility able to offer full HD broadcast play-out in Australia and we work with some of the world's leading media brands in providing these world-class services. We offer the entire range of broadcast play-out, production, post production, content aggregation, distribution and general media-related services.

THE PLAYROOM can provide individual services or integrated solutions that can be incorporated into existing infrastructure, deployed as standalone modules or a complete end-to-end solution. http://theplayroom.tv/

About Interra:
Interra Systems is a software products and services provider for Digital Media industry. Interra's Digital Media solutions are led by Baton, a QC or Automated Verification System which ensures media Content Readiness, and by Vega, a family of Audio/Video analyzers for standards compliant media content creation and distribution. Interra is headquartered in Cupertino, CA. http://www.interrasystems.com


Interra Contact:
Anne Hohenberger
Tel: + 1 408 579 2005
Email: anne@interrasystems.com

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