IBC2026 Show Exhibitor Preview
Sept. 11-14, 2026 | RAI Amsterdam | Stand: 7.C11
At IBC2026, Interra Systems will present this year’s focus: operational AI at scale for QC, monitoring, and captioning workflows. The industry has moved past pilots and proofs of concept. Interra Systems’ current priorities include QC systems that calibrate themselves, monitoring that surfaces plain-language incident explanations in place of raw alert volume, and captioning workflows that bring new languages to market in weeks. Live sports sets the industry's most demanding quality benchmarks, and fast, actionable incident response has become a growing priority across the sector.
At booth #7.C11, visitors will see how Interra Systems’ automated QC, real-time monitoring, captioning, and media analysis solutions are helping broadcasters, streamers, and content owners protect viewer experience across live sports, news, and premium on-demand content, with fewer manual touches and faster resolution when issues arise.
"AI is quickly moving beyond isolated tasks and into the orchestration of complete media workflows — from QC and monitoring to captioning, localization, ad signaling, compliance, and real-time delivery assurance. At Interra Systems, our AI strategy is focused on practical, explainable intelligence that helps customers improve accuracy, scale operations, and manage emerging quality risks,” said Anupama Anantharaman, vice president of product management at Interra Systems. “For broadcasters and streaming providers, the opportunity is not simply to automate more, but to automate with accuracy, transparency, and trust. At IBC2026, we will showcase real-world examples of how our solutions are helping leading media organizations worldwide manage live, FAST, IP, OTT, and hybrid workflows with greater confidence, protecting quality, compliance, and viewer experience as operations become more intelligent, scalable, and complex.”
Across its portfolio, Interra Systems will demonstrate how ORION, BATON, BATON Captions, and VEGA meet the operational realities of modern delivery: live sports at massive scale, tightening compliance obligations, and the constant pressure to do more with the same team. Each product now applies AI where it delivers measurable value — faster diagnostics, deeper content validation, and workflows that require fewer hands.
The math facing every media organization is consistent: more channels, more formats, more languages, and no matching growth in headcount. Interra Systems closes that gap at the media intelligence layer that reviews every file and every frame, catches issues before viewers do, and lets premium experiences scale independently of the operation behind them.
Interra Systems Solutions on Display at IBC2026:
Interra Systems will highlight how its technologies help media teams simplify complex streaming and broadcast operations, delivering the quality assurance, monitoring, and intelligence needed to support today’s live, premium, and high-volume content workflows.
ORION Suite: Solving the Visibility Gap in Streaming and Live Operations
As streaming environments become more distributed, maintaining clear visibility into the viewer experience grows more difficult. Interra Systems’ ORION monitoring platform gives media teams continuous, end-to-end visibility across linear, IP, and OTT delivery chains, helping them identify issues before service quality is affected — with this release extending that visibility deeper into 4K, IP, and production workflows.
ORION also streamlines live production with an integrated multiviewer, and enterprise-grade upgrades to ORION Central Manager strengthen the operational backbone behind it, providing a secure, scalable foundation for live sports, news, and streaming across on-premises, hybrid, and cloud environments.
Key technical highlights on display include:
ORION & ORION-OTT — Linear & OTT Monitoring
ORION Central Manager (OCM)
BATON Automated QC — Maintaining Quality at Scale in a Streaming-First World
As streaming libraries expand and viewer expectations for flawless playback rise, media organizations need QC processes that are faster, more accurate, and easier to scale. Interra Systems’ BATON automated QC platform provides consistent, automated quality and compliance checks across high-volume workflows. By minimizing manual review, BATON supports greater operational efficiency, tighter cost control, and stronger brand protection — priorities that carry particular weight for premium live and near-live content such as sports, where speed, accuracy, and reliability are essential.
At IBC2026, Interra Systems will showcase BATON 9.5 M1, the latest version of its automated QC platform. The release features enhanced audio and video quality checks designed to improve accuracy, reduce false alarms, and expand detection capabilities for more dependable automation and fewer manual rechecks.
Technical Debuts for BATON 9.5 M1 at IBC2026:
BATON Captions — Ensuring Captioning Accuracy and Compliance Across Global Audiences
As global accessibility standards become more demanding, accurate and compliant captioning is now essential to both service quality and business operations. Interra Systems’ BATON Captions goes beyond speech-to-text to address the practical challenges that affect real-world delivery, including timing, placement, multilingual support, localization, and regulatory compliance — requirements that are especially critical for live and near-live programming such as sports, where captions must be delivered quickly without sacrificing reliability.
The latest BATON Captions enhancements accelerate captioning workflows, improve transcription accuracy, and simplify compliance management for streaming and broadcast teams. Building on core capabilities including a web-based editing interface, Whisper AI integration, and advanced localization tools, the newest update introduces the following operational and automated advancements:
VEGA Media Analyzer — Debugging and Compliance in an Evolving Standards Landscape
As new codecs, HDR formats, and delivery specifications enter modern media workflows, validating content and pinpointing technical issues grow more complex. Interra Systems’ VEGA Media Analyzer gives engineering and operations teams the tools to verify compliance, diagnose stream problems, and ensure interoperability across streaming, broadcast, and hybrid delivery environments. Recent enhancements include support for AV1 and VVC, faster multicore analysis, built-in chatbot assistance, broader cloud compatibility, and upgraded diagnostic tools that improve reliability and shorten validation and troubleshooting cycles. Built-in perceptual quality scoring with VMAF, PSNR, and SSIM turns subjective quality assessments into objective, measurable results — whether teams are tuning an encoder, validating a vendor, or isolating an artifact visible only to viewers.
Company Overview:
Interra Systems is a global leader in end-to-end quality assurance for the evolving media industry. The company is a one-stop shop for broadcasters, streaming service providers, and other media companies as they work to ensure quality, accuracy, and compliance at every stage of their IP and OTT workflows. Interra Systems’ advanced video analysis, automated QC, captioning, and end-to-end monitoring tools have become essential for some of the world’s top media companies.
Interra Systems' award-winning portfolio includes the enterprise-class BATON automated QC system; BATON Captions with live captioning and ML scoring capabilities; ORION content monitoring platforms for 24/7 quality assurance; and VEGA media analyzer for in-depth video inspection, debugging, and standards compliance.