Turner Studios Integrates Interra′s Baton® Content Verification Software

Cupertino, California, March 05, 2013

Interra Systems, Inc., based in Cupertino, CA, is pleased to announce that Turner Studios, the Atlanta-based production arm of cable programming powerhouse Turner Broadcasting System, Inc., has decided to use its automated content verification product Baton® in its workflow.

“Turner Studios processes a tremendous number of promotions and full length programming in support of Turner Entertainment and Turner Sports,” states Ken Brady, Senior Vice President – Media Technology and Operations – Turner Broadcasting. “As we continue to move away from traditional tape based mastering, Baton has become an integral part of our automated delivery workflows for broadcast and non-linear platforms,” adds Ken Brady.

"Post-production, broadcast and tele-media companies are adopting our Baton® solution in increasing numbers because Baton can help them monetize their content. Our Baton® solution ensures content readiness in workflows that handle content for different types of playout. Baton® is the only enterprise ready, scalable, multi-platform QC solution suited for various stages of workflow like ingest, transcode and archiving. We hope our Baton® solution will help Turner Studios address the needs of its customers," commented Ashish Basu, Vice President of Sales and Business Development at Interra Systems, Inc.

Baton® is a multi-platform, automated content verification system for file-based SD, HD, and mixed workflows. Supporting multiple codecs and media containers, Baton ensures quality control of media content before playout. Baton® is highly flexible and can be quickly scaled for large facilities or high volume of content. As a hardware and O/S independent solution Baton® can be easily integrated in a facility's existing infrastructure

About Turner Studios
Turner Studios is the full service production division of Turner Broadcasting Systems Inc. aligned under Turner’s Global Technology and Operations division. Turner Studios services include studio operations, live broadcast production operations, post production, visual effects and animation, design and creative services, digital media production, remote and outside broadcast production. Turner Studios services all of Turner’s Entertainment Networks including TBS, TNT, TCM, Cartoon Network and TruTV, as well as Turner’s news networks including CNN, and many of Turner’s International Networks such as TNT and Cartoon Latin America.

About Interra Systems
Interra Systems is a software products and services provider for Digital Media industry. Interra’s Digital Media solutions are led by Baton, an Automated File-based QC solution which ensures media Content Readiness, by Vega, a family of Media analyzers for standards compliant media content creation and distribution, and by Orion, real-time content monitoring solution.  Interra is headquartered in Cupertino, CA. www.interrasystems.com

Interra Contact:
Anne Hohenberger
Tel: + 1 408 579 2005
Email: anne@interrasystems.com

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