Interra Systems Expands Global Sales Team

Cupertino, California, November 04, 2013

Interra Systems, global leader in Content QC and Monitoring, today announced that it has expanded its sales operations in North America, Latin America, Europe and Asia. With the addition of four key sales roles, Interra Systems will be able to respond to the rapidly expanding market for its flagship media products: Baton File-based QC, Vega HEVC/H264 Analyzers, and Orion Real-time Content Monitoring.

"This expansion is an example of how Interra is investing in its 'go to market' strategy," said Sunil Jain, President and CEO at Interra Systems. "As the installed base for our products expands, current and new customers need easy and timely access to our team."

Penny Westlake joins Interra Systems as Sales Director, Europe. She will lead Interra's sales and business development in Europe and will be based in London. Penny joins Interra from SGT/Vivesta where she managed international business development. Prior to SGT, she held senior level sales management roles in IBIS, Drake Automation, and Tektronix. Penny will rely on her extensive experience in delivering successful revenue-growth through relationship based Sales, Marketing, and Business Development in broadcast, telecommunications, IPTV, VOD, and other market segments.

Brad Lilian, joins Interra as Sales Director for Northeast US. Brad has extensive experience in delivering sales growth in broadcast and media products and services. He will lead Interra's focus in Northeastern USA region driven by his dynamic leadership, business management skills, strategy and client relations. Prior to Interra, Brad held senior sales positions in Origin Digital, Neulion Technology, and Star Trac Inc., among other companies.

Juan (Juanchy) Mejia, Sales Director, Southeast US & Latin America, has significant experience in international sales, channel sales and marketing in Latin America, the Caribbean and Central America. He will drive Interra's initiatives in these regions. Prior to Interra, Juanchy held senior level sales roles in Harris Corporation Broadcast Division, Univision, and Digital Broadcast, among other companies.

Kanishka Tongya joins Interra Systems as Senior Manager - Business Development for Asia Pacific. Kanishka has gained significant international cross-industry experience through various front-end roles across Asia, Australia and Africa. Prior to joining Interra Systems, he was working with NIIT Technologies in Sydney. Kanishka is an MBA in Marketing and Finance from Indian School of Business (ISB), Hyderabad.

"Each new member of our team is a talented individual with a successful track record in international sales and in developing new markets, channels and partners. We look forward to their contribution in helping us broaden Interra's global footprint," added Ashish Basu, Vice President, Global Sales and Business Development.

About Interra Systems:
Interra Systems is a software products and services provider for Digital Media industry. Interra's Digital Media solutions are led by Baton®, an Automated File-based QC solution that ensures media Content Readiness, by Vega, a family of Media analyzers for standards compliant media content creation and distribution, and by Orion, real-time content monitoring solution. Interra is headquartered in Cupertino, CA.

Interra Contact:
Anne Hohenberger
Tel: + 1 408 579 2005

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