LAPTV (Latin American Pay Television Services) Selects Interra's Baton® Content Readiness

CUPERTINO, Calif. - May 17, 2010
Interra Systems, Inc., based in Cupertino, California is pleased to announce that LAPTV (Latin American Pay Television Services) has selected Interra's Baton(TM) content readiness solution for file-based multi-media workflow.

"As part of our transition to 100% file based operation, we recognized that verifying our "master files" was absolutely critical to make sure captures, transcodes, met specifications for playout, etc. After reviewing multiple vendors, we ultimately selected Interra Systems Baton Content QC product as the product that provided the best overall value proposition. We have been pleased with the results to date and look forward to more integration of Baton with our media asset management system," said Chris Newton, Vice President of Operations and IS, LAPTV.

"LAPTV is a leading content provider in the Latin America market. Interra Systems is proud to support LAPTV's efforts towards entirely file based operation and content verification. We are confident that Baton®solution and the wide range of essence and container formats it supports will help LAPTV. Going forward, we'll support LAPTV to integrate Baton in their sophisticated Media Asset Management infrastructure," commented Ashish Basu, Vice President of Sales and Business Development at Interra Systems, Inc.

LAPTV (Latin American Pay Television Service) is a partnership formed by four major entertainment companies: Twentieth Century Fox, Metro-Goldwyn-Mayer, Paramount Pictures and Fox Latin American Channels (FLAC). LAPTV programs and features mainly films, through pay television systems in Latin America, on super premium services Moviecity On Demand(TM) and Cityvibe On Demand(TM), premium channels Moviecity(TM), Moviecity HD(TM), Cityvibe(TM), Citymix(TM), Citystars(TM) and Cityfamily(TM) and basic channels Cinecanal HD(TM), Cinecanal(TM) and The Film Zone(TM). Headquartered in Atlanta, Georgia, USA, LAPTV has offices in Argentina, Chile, Mexico, Venezuela and Colombia.

About Interra Systems
Interra Systems is a software products and services provider for Digital Media industry. Interra's Digital Media solutions are led by Baton, a QC or Automated Verification System which ensures media content readiness, and by Vega, a family of Audio/Video analyzers which accelerate media product development. Interra is headquartered in Cupertino, CA.

Interra Contact:
Anne Hohenberger
Tel: + 1 408 579 2005

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