AmberFin & Interra Systems Partnership Delivers Value to Users of File-based Quality Control in Content Ingest and Transcoding Operations

IBC 2012
07-11 September 2012
RAI, Amsterdam

Amsterdam, September 07 2012 – At IBC 2012, AmberFin and Interra Systems have announced the successful conclusion of a co-operative development project that will add value to customers of both companies. The project sees the integration of Interra Systems' market leading, enterprise class file based QC solution BatonTM within the AmberFin’s iCR Unified Quality Control (UQC) platform for content ingest and transcoding operations.

In today’s market, UQC represents a unique approach to file-based media quality control since it combines multiple tools for baseband checks during tape ingest, file-based QC after ingest, and overall operator-controlled QC, including annotation and mark-up. Already incorporating many of the market’s established third-party QC solutions, the addition of Interra Baton is strategically important to AmberFin since it provides end users with a single integrated QC platform, which features the market’s leading QC solution and provides extensive flexibility and re-assurance.

Interra System’s Baton is a leading enterprise class, automated file-based QC software solution with an extensive installed base amongst global broadcasters, post production houses, IPTV, satellite and archiving companies. Its integration within AmberFin iCR provides the widest choice for users to integrate UQC seamlessly within their existing workflows more easily. “Our aim is always to deliver value to our customers and we believe that this project aimed at integrating Baton with AmberFin’s UQC platform achieves this goal,” said Ashish Basu, Vice President of Global Sales & Business Development at Interra Systems. “It’s great when a plan comes together and our two teams have worked together closely over recent months to ensure a great result. We believe this combination of products and technologies will prove very popular in this dynamic market.”

UQC celebrates successful first year
For AmberFin, this project tops off a remarkably successful first year in the commercial development of UQC. The company’s Chief Technology Officer, Bruce Devlin, sees great potential for this sophisticated QC platform.

“We launched UQC at IBC last year and it has been a very busy and exciting first year in its evolution. The concept of UQC has proved very popular in a market that is struggling to come to terms with the special needs for quality control within a file-based environment,” explains Devlin. “The integration of Baton is important since it is one of the market’s leading QC solutions. What UQC offers is an intuitive and vendor agnostic QC solution with the widest range of QC tools, all presented on a single user interface and timeline.”

About AmberFin
AmberFin is a company at the heart of solving file-based workflow problems for content owners, broadcasters, sports organizations and post-production houses. The AmberFin Media Factory, based on the iCR family of modular software products, digitizes and transforms new and archived content, combining a service oriented design philosophy with intelligent use of cost-effective generic IT. This enables customers to save time, increase revenues and grow in-line with business demands.

Unique to the Media Factory system, AmberFin’s industry first approach to Quality Control, known as Unified Quality Control (UQC), introduces a QC mark that brings a new level of trust to media assets. UQC uniquely combines an automated process with a human touch, enabling more efficient and effective decision-making and new levels of confidence in the file creation and transformation processes.

AmberFin has experienced growth of 65% in the last year thanks to hundreds of iCR systems being deployed worldwide. Systems that are trusted where quality matters by some of the world’s leading media organizations including HBO, AP, Reuters, WWE, ITV, Sony Pictures, NBA, Turner Broadcasting, ZDF, NRK, National Geographic, BT, Discovery and Warner Brothers.

About Interra
Interra Systems is a software products and services provider for Digital Media industry. Interra’s Digital Media solutions are led by Baton, a File-based QC or Automated Content Verification solution which ensures media Content Readiness, by Vega, a family of Audio/Video analyzers for standards compliant media content creation and distribution, and by Orion, real-time media content monitoring software.  Interra is headquartered in Cupertino, CA.

For more information, please contact:

North America                                                    EMEA
Véronique Froment                                           Bob Charlton
+1 603-537-9248                                             +44 1884 860100

Interra Contact:
Anne Hohenberger
Tel: + 1 408 579 2005

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